“Trolls World Tour” has earned more for the company in three weeks than what the first “Trolls” did during its entire theatrical run. While the first film made $153.7 million theatrically at the domestic box office, Universal has made nearly the same amount for both films.

This would mean to completely skip a theatrical release.Īs of April 28, it is reported that “Trolls World Tour” made nearly $100 million in rental fees in the three weeks since its release.

Despite most studios choosing to postpone all major films to later theatrical dates, Universal Studios has chosen to release many of their films digitally.Īfter giving films like “Emma,” “The Invisible Man” and “The Hunt” an early digital release, available for 48 hours at a $20 rental, Universal decided to premiere “Trolls World Tour” directly through on-demand services. In the midst of the COVID-19 pandemic, major film studios have been postponing major movie releases while movie theatres are closed down. Story by Will Hanson, Arts and Entertainment Editorįollowing the immense success that Universal has found through releasing films like “Trolls World Tour” in theatres, AMC theatres claims that it will no longer play films from Universal Studios.

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